Our experience of auction house Customer Relationship Management (CRM) software has taught us that a system that is ‘customer focused’ rather than ‘auction focused’ makes for a better understanding of your customers.
The customer relationship management features in Evo-auction allow users to have all the necessary information about their client base available at their fingertips.
The buyers/sellers record can be searched by name, postcode or even telephone number. At a glance, both essential buyer and seller information can be viewed, providing details such as balances, auction attendance, number of lots sold/purchased and their value, and even take/see their photo.
Both website technology adoption and an increase in global customers makes it of paramount importance to have a robust CRM tool in place. Managing your global customer more effectively pays dividends in strengthening customer retention.